The Small Business Package

Discovery

Where we work out exactly what you want and take the decisions that need taking.  We start with a questionnaire and follow-up with a phone call or video Skype to go through the detail of your project.  By the end we’ll have a website sitemap, an understanding of your design requirements, and a checklist of any functionality needed.

Setup

Next we set up your web hosting (at an agreed, reputable host) and install and configure the WordPress content management system (CMS).  We install our toolkit of recommended plugins for additional functionality, and customise the editing interface further to tailor it to your specific needs.

Content

We receive your text, PDF and image content, help you organise it, and upload and format everything, laying it out on pages, news items, events and other content types.  if you need high quality imagery we’ll help you find it.

Design

To keep costs down we take a ready-made, ‘premium theme’ of your choice as a starting point – helping you pick the right one from thousands of possibilities.  Our designer then goes to work to customise it and make it your own, changing logo, fonts, icons, imagery, text and other structural changes.

Functionality

Now we add the clever stuff: extra functionality that allows your website to pull its weight.  Blog, publications archive, staff profiles, advanced site search, contact forms, event calendar and interactive maps are all included.

Marketing

Since your website is only one part of your online marketing strategy, we join it up with the rest, integrating your social networks (LinkedIn, Twitter, Facebook and Instagram), mailing list (Mailchimp or your preferred tool), and preferred video publishing platform.  We’ll make it easy to share content between several channels.

Changes

Now the first draft is complete, we give you two rounds of changes to incorporate any revisions or new ideas that arise once you see it.  After this, you sign off the website.

Training

We teach you how you to update your website, through a mix of video tutorials, written instructions and another call or Skype session.

Testing

Once all changes are made we go over the site with a fine-toothed comb, testing for accessibility, code quality, SEO issues, legal compliance, and on leading browsers and mobile devices.

Launch

All that’s left is to launch the site:  we backup your old site if you had one, make the necessary changes to your domain name, update all settings, open it to the world, and tell Google and Bing about it.  We install Google Analytics to track site visitors, and Google Search Console to monitor site health issues.

All of the work above is included in our £2500 package.  You should also consider the ongoing costs of your website:  hosting, backups, technical maintenance and any marketing services you might need.  We can recommend affordable options for these.

Is this package a good fit for your website needs?

Need something different?  We can help, or offer advice.